At school, reading and writing is first skills we learn. It's key to communication and important to everyday life. Social media - reading and writing. It is something we take for granted.
The ability to write well means you have a skill that will always be in demand. Being able to persuade people through writing means you could probably be a top-selling author for some self-help book; OR, you could be a copywriter.
This blog explores copywriting, what it is, and how to write better copy for promotional materials.
“Copywriting is the optimum use of language to promote or persuade.” (Albrighton, 2013)
