How to Improve Your Copywriting

We learn to write from a very young age. 

At school, reading and writing is first skills we learn. It's key to communication and important to everyday life. Social media - reading and writing.  It is something we take for granted.

The ability to write well means you have a skill that will always be in demand. Being able to persuade people through writing means you could probably be a top-selling author for some self-help book; OR, you could be a copywriter. 

This blog explores copywriting, what it is, and how to write better copy for promotional materials.

“Copywriting is the optimum use of language to promote or persuade.” (Albrighton, 2013)

Using Digital Marketing to Reach Your Customers

The internet is a massive part of our lives. We use the internet for all sorts of things — to socialise, learn, or entertain us. It is where many of us spend a lot of our time. 

Because we are spending so much time online, the internet has become a powerful tool to communicate with customers and potential customers. 

Promoting our business on the internet is digital marketing, and companies have so many opportunities to put their brands out there to attract customers. 

Where do we start? 

Read on to find out more.